Our Astro Conversion Process
From initial consultation to "flipping the switch," discover our streamlined, collaborative approach. You login whenever convenient to review and approve pages - no emails, no meetings, no hassle. When you're satisfied, we flip the web records and voilà - you're live.
8-Step Conversion Process
Our streamlined methodology eliminates the typical web development headaches. You collaborate when convenient through easy login access, approve pages at your own pace, and when satisfied - we flip the switch. No emails, no meetings, no stress.
Initial Discovery Consultation
60-90 minutes
We start with a comprehensive consultation to understand your business, current processes, and growth objectives.
Deliverable: Meeting summary with identified opportunities and potential challenges
Technical Assessment & Documentation
2-3 business days
Following our consultation, we provide detailed documentation and a comprehensive questionnaire.
Deliverable: Complete documentation package and detailed questionnaire
Scope Definition Meeting
45-60 minutes
We review your completed questionnaire and collaboratively define the exact scope of work.
Deliverable: Detailed scope of work document with clear specifications
Proposal & Project Planning
1-2 business days
Based on our defined scope, we provide a comprehensive quote and project timeline.
Deliverable: Formal proposal with pricing, timeline, and contract terms
Brand Kit & Design Direction
3-5 business days
We review your brand materials and discuss design direction. This is the perfect opportunity for a branding overhaul if needed.
Deliverable: Approved brand kit and sample web pages for design direction alignment
Collaborative Development
2-8 weeks (satisfaction guaranteed)
You login whenever convenient to review pages and provide direction. No emails, no scheduled meetings - just streamlined collaboration until you're completely satisfied.
Deliverable: Fully functional Astro application on staging environment
WordPress Integration & Ongoing Support Setup
3-5 business days
We connect your new Astro frontend to WordPress backend and configure comprehensive ongoing support systems.
Deliverable: Complete system with content management and ongoing support
Cloudflare Migration & Go Live
Same day deployment
I highly recommend migrating to Cloudflare for superior protection and analytics. With my no-hostage policy, you get full account access and can change nameservers anytime. When ready, we flip the switch - zero downtime, zero stress.
Deliverable: Live lightning-fast website with Cloudflare protection and full account access
Transform Your Brand with Your Website
Many clients use their Astro conversion as the perfect opportunity for a complete branding overhaul. We'll assess your current brand and recommend improvements that align with your modern website.
What's Included in Brand Assessment
Brand Kit Requirements
For any project, we require a complete brand kit to ensure consistency:
- Logo files (vector formats: SVG, AI, EPS)
- Color palette with hex codes
- Typography guidelines and font files
- Brand style guide (if available)
Optional Branding Overhaul Services
Perfect Timing: We'll help you determine if an overhaul would benefit your business goals.
Expected Business Outcomes
Based on similar WordPress to Astro conversions, here's what businesses typically see after going live. These improvements translate directly to better lead generation and increased revenue.
Performance & SEO Improvements
Technical metrics that drive search visibility
User Experience & Conversions
Visitor engagement and business metrics
Real Business Impact
These technical improvements translate into measurable business results that directly impact your bottom line.
Revenue Growth
Better user experience and faster loading typically results in 15-35% increase in qualified leads and conversions
Search Visibility
Improved Core Web Vitals and technical SEO typically boost search rankings, bringing more qualified organic traffic
Brand Credibility
Professional, fast-loading websites increase trust and perceived expertise, improving close rates and customer retention
* Results based on analysis of WordPress to Astro conversions completed between 2023-2024. Individual results may vary based on industry, competition, content quality, and implementation specifics.
Important Disclaimer:
Actual results may vary based on your current website performance, industry, competition level, content quality, and implementation specifics. The metrics shown are based on analysis of previous WordPress to Astro conversion projects completed between 2023-2024. Individual outcomes depend on multiple factors including technical implementation, content strategy, and market conditions.
Performance-Based Compensation
We're so confident in our results that we offer performance-based compensation to mitigate your risk. You pay an agreed-upon build price plus performance bonuses when your site achieves specific metrics.
How It Works
Typical Performance Targets
Risk-Free Guarantee: If we don't meet the agreed performance targets, you don't pay the performance bonuses. Your investment is protected.
Why We Offer Performance-Based Compensation
Reduced Risk
Lower upfront investment with performance guarantees
Aligned Incentives
We only succeed when your website performs exceptionally
Proven Confidence
Demonstrates our confidence in delivering measurable results
Why Clients Love Our Streamlined Approach
We've eliminated the typical web development frustrations. No endless meetings, no email chains, no pressure. Just easy collaboration on your schedule until you're satisfied, then we flip the switch.
Login Whenever Convenient
Review and approve pages on your schedule - no meetings, no deadlines, no pressure
Zero Email Communication
Leave feedback directly on staging pages - eliminate endless email chains forever
Cloudflare Migration & Go-Live
Cloudflare nameserver update with DDoS protection and analytics - zero downtime, zero stress
Whole Team Collaboration
Everyone gets access to provide input - marketing, sales, executives can all contribute
Focus on Direction Only
We handle all technical work - you just guide the direction and approve the results
Streamlined & Stress-Free
Eliminates typical web development headaches through simplified collaboration
Ongoing Support & Maintenance Included
Your website runs on a monthly retainer support plan designed to keep everything running seamlessly in the background. Retainer rates may vary based on application complexity, but early adopters receive a one-year rate freeze regardless of complexity. Any changes are discussed thoroughly with complete transparency - no surprises. The whole idea is "set it and forget it" - your marketing team can focus on content and lead generation while we handle all the technical maintenance behind the scenes.
What's Included in Ongoing Support
Proactive Maintenance Features
Peace of Mind: Your website is monitored and maintained by experts, so you can focus on running your business while we keep everything running perfectly.
Frequently Asked Questions
Common questions about our Astro conversion process
How does the collaboration process actually work?
You get login credentials to access the staging site anytime, anywhere. Review pages at your convenience, leave feedback directly on specific elements by clicking them, and approve when ready. Your whole team can collaborate this way. No emails, no scheduled meetings, no pressure. When you're completely satisfied with everything, we flip the web records and your new site goes live instantly.
What happens to my current website during the conversion?
Your current website remains completely functional throughout the entire process. We build the new Astro version on a staging environment, and only switch over when you're 100% satisfied with the result. If any issues arise during go-live, we can immediately revert back to your original site.
How much input do I have during development?
You have complete visibility and input throughout development. You'll have 24/7 access to the staging site where you can leave feedback directly on specific elements. Your entire marketing team can collaborate and provide input. We focus on getting the structure and functionality right first, then refine based on your feedback.
What if I need changes after we go live?
Content changes are handled through your WordPress backend, which you'll have full access to. For structural or design changes, we provide post-launch support and can implement modifications as needed. The beauty of the Astro + WordPress setup is that content updates are immediate while maintaining lightning-fast performance.
How long does the typical conversion take?
Most conversions take 2-8 weeks typically, but I'll take whatever time is needed to deliver exactly to your specifications and complete satisfaction. Client satisfaction is paramount - I aim for a 5-star review on every project, even if it requires extra time to get everything perfect. Quality and your happiness matter more than rushing to arbitrary deadlines.
How does performance-based compensation work?
You pay an agreed-upon base price for the conversion plus performance bonuses tied to specific metrics like Lighthouse scores, load times, and conversion rates. If we don't meet the performance targets, you don't pay the bonuses. This approach reduces your risk while ensuring we're incentivized to deliver exceptional results.
Do I need to provide a brand kit, and can you help with branding?
Yes, we require a complete brand kit (logo files, colors, fonts, guidelines) for every project to ensure consistency. However, we also assess your current branding and may recommend improvements. If you'd like a branding overhaul, we provide comprehensive services at additional cost including logo redesign, color palette refresh, typography systems, and complete brand guidelines. Many clients find website conversions the perfect opportunity to modernize their entire brand.
Ready to Transform Your Website?
Let's start with a free consultation to discuss your current website and conversion goals. No commitment required.